Effective creative work is not a nice-to-have, it's a necessity - it's the only way you'll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that wor...(展开全部)

It's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows, and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry--and more choice for young talent--than ever before, this unsustain...(展开全部)

This succinct introduction to modern theories of literature and the arts demonstrates how each theory is built and what it can accomplish. Represents a wide variety of theories, including phenomenological theory, hermeneutical theory, gestalt theory, reception theory, semiotic theory, Marxist theory, deconstruction, anthropological theory, and feminist theory. Uses classic li...(展开全部)

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. 　 Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information ...(展开全部)

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. 　 Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information ...(展开全部)

“An INVALUABLE RESOURCE to anyone who wants to think better.” ―Gretchen Rubin Award-winning YALE PROFESSOR Woo-kyoung Ahn delivers “A MUST-READ―a smart and compellingly readable guide to cutting-edge research into how people think.” (Paul Bloom) “A FUN exploration.” ―Dax Shepard Psychologist Woo-kyoung Ahn devised a course at Yale called “Thinking” to help students examine the ...(展开全部)

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient.How to Make Collaboration Work shows how collaboration can become a joy rather than a chore-a kind of chemical reaction that releases energy than it consumes.

在线阅读本书 Quizzes and examples of actual vocabulary tests are included in an informal guide to vocabulary enrichment for students, businessmen, and general readers.

Jane Yolen and Mark Teague's phenomenally best-selling dinosaurs are back, and this time they're going to school! What would you do if a very large ceratosaurus stomped into your classroom? And what if the student sitting next to you was a gigantic silvisaurus -- who decided to jump on top of his desk? Come along for a very unusual day where dinosaur show-and-tell, story time...(展开全部)